MEDLIFE SALES PLAYBOOK · SLT REGISTRATIONS
UPR Cayey:
0 registrations in two weeks.
Last year, the chapter had 3 SLT registrations. This year, a new SLT Manager moved the trip to January, their coach locked in a plan early, and around 40 students signed up in 2 weeks.
3 → 0
Registrations
Last year → this year
0
Weeks
Most sign-ups landed here
~$0
Early-bird savings
Until August 31
~0%
Reached via social
Including other UPR campuses
The starting point · 01
“Why aren't people going?”
That was the first question Luis asked when he became SLT Manager. He dug back through 5 years of chapter trips and found they always ran in summer or over Holy Week, exactly when students had research, internships and family trips. Luis had missed a MEDLIFE trip himself for the same reasons.
So he moved the trip to January, after the holidays, when students are freer and have no summer excuse.
When the chapter traveled
“In January people are a little more free, and they don't have the excuse of “I can't go because I have summer internships.””
The coach's system · 02
Coach production line
Chapter coach Federico ran the same five stages with every chapter this cycle, about 300 registrations in roughly 2 weeks. Raw material: a student who's vaguely interested. Finished product: a traveler with a deposit down. Tap a stage.
Stage 01 · Nothing exists until this is locked
Location + date
You can't promote a trip with no place and no date. No date, no group chat. No group chat, no info session. So this goes first, with a hard deadline and no negotiation.
3
options
90
not
What the chapter did · 03
Two intense weeks, the whole board in
- 01
Announced the trip on day one
A meeting at the very start of the semester covered the destination and every package, so students had time to plan instead of feeling caught off guard.
- 02
Made MEDLIFE's posts their own
The PR team kept the information intact but rewrote how it was said. Luis felt students tune out posts that feel AI-generated, so the chapter gave them a human voice.
- 03
Posted a lot, reminded daily
Lots of Instagram posts with the group-chat QR code, plus reminders in the chats every single day of the two-week push.
- 04
Followed up with every lead personally
When someone messaged the chapter's Instagram, the President passed the lead to Luis, who reached out directly and sent the trip presentation, weekends included.
- 05
Showed up at campus health fairs
The second-best channel. Luis was at the table to answer questions about the trip in person.
Reach beyond Cayey
Students wrote in from UPR Río Piedras and UPR Mayagüez, all the way across Puerto Rico. As far as Luis knows, nearly every registrant is a first-time MEDLIFE traveler.
“We didn't change the information. We changed the way the message was delivered.”
The posts behind the push
The price objection · 04
Name the price before they do
$0
What students think volunteering costs
$0
What we say at the info session
Fede's fix: raise price yourself, in the same breath as the SLT, and stop calling it volunteering. It's an educational trip, the same category as tuition, courses and books. Luis made the same move, pairing it with the Super Early Bird discount, which he called the turning point of the two weeks.
“I'm a student just like you… it's a lot of money to invest, but you're investing in your education, so it's really worth it.”
20 free consultations funded by every one traveler.
The cold start · 05
Get the first five, and the line runs itself
1–5
You push every one
Answering every message. It feels like nothing is working.
10+
They ask for the link
Deposits become visible, and nobody wants to go alone.
3 → 40
UPR Cayey this year
Same campus. New dates, a deadline and a system.
Take it to your chapter
Luis's advice
“Analyze your own university and your students. If it isn't working, look for other alternatives, but don't stick with the same thing, because you'll get the same results.”
Checklist
- Study your own campus calendar before picking trip dates
- Lock the destination and date first, from three options
- Announce the trip and its packages in the first weeks of the semester
- Put the group-chat QR code in every post and remind daily
- Name the price yourself, early, and frame it as an educational investment
- Push one discount with a hard deadline (Super Early Bird, August 31)